Category Archives: Launch

Banking App Launch Plan

FI App
FI App

What goes in to an app launch plan for a financial institution?

The awareness campaign for the new app involves the touch points below:

  • In Branch – Flyer, Poster and Digital Signage
  • Website – Merchandising throughout the site as well as on landing pages
  • Email Marketing – Email targeting existing app users as well as promo banners in other emails
  • Social Media – Mentions of the new app across social media
  • Online Banking – Merchandised in banners across online banking
  • Old App (Current App) – Banner in the old app

Immediacy of Online Product Launches

When planning an online product launch its is important to keep in mind that your pages are continuously being indexed. This means that as soon as you publish a page that is publicly accessible that isn’t even part of the navigation yet may start to show up in search engines. And one other consideration is a custom spider meant to track changes to sites and crawl for new pages that may lead to information being released ahead of time.

A few items to consider about online product launches:

  • Only launch unannounced product pages when the product launches
  • Consider the impact of products launching a different times in different countries