Category Archives: Apps

Banking App Launch Plan

FI App
FI App

What goes in to an app launch plan for a financial institution?

The awareness campaign for the new app involves the touch points below:

  • In Branch – Flyer, Poster and Digital Signage
  • Website – Merchandising throughout the site as well as on landing pages
  • Email Marketing – Email targeting existing app users as well as promo banners in other emails
  • Social Media – Mentions of the new app across social media
  • Online Banking – Merchandised in banners across online banking
  • Old App (Current App) – Banner in the old app

Travel Aggregator App, Tripcase

Tripcase App
Tripcase App

If you are looking for a new travel app check out Tripcase.

Pull all of your travel plans in one place.

TripCase takes the stress out of travel

Ever have one of those travel days? You know the one. You drop your travel folder and sheets of paper go flying. You can’t remember your gate assignment and almost miss your flight. Thankfully, your flight’s been delayed. By three hours. Ugh.