What goes in to an app launch plan for a financial institution?
The awareness campaign for the new app involves the touch points below:
- In Branch – Flyer, Poster and Digital Signage
- Website – Merchandising throughout the site as well as on landing pages
- Email Marketing – Email targeting existing app users as well as promo banners in other emails
- Social Media – Mentions of the new app across social media
- Online Banking – Merchandised in banners across online banking
- Old App (Current App) – Banner in the old app