Tag Archives: Launch

Banking App Launch Plan

FI App
FI App

What goes in to an app launch plan for a financial institution?

The awareness campaign for the new app involves the touch points below:

  • In Branch – Flyer, Poster and Digital Signage
  • Website – Merchandising throughout the site as well as on landing pages
  • Email Marketing – Email targeting existing app users as well as promo banners in other emails
  • Social Media – Mentions of the new app across social media
  • Online Banking – Merchandised in banners across online banking
  • Old App (Current App) – Banner in the old app