Immediacy of Online Product Launches

When planning an online product launch its is important to keep in mind that your pages are continuously being indexed. This means that as soon as you publish a page that is publicly accessible that isn’t even part of the navigation yet may start to show up in search engines. And one other consideration is a custom spider meant to track changes to sites and crawl for new pages that may lead to information being released ahead of time.

A few items to consider about online product launches:

  • Only launch unannounced product pages when the product launches
  • Consider the impact of products launching a different times in different countries


Always Be Testing

If you aren’t testing your site on a continual basis to determine the up to the minute optimal layout and experience your missing out.  Some main areas to focus on are:

  • Content – Content can be a great start.  Make sure that you are targeting your content to the needs of your customer.  Trying out different niche content can deliver a quick win and may provide better results than generic content.
  • Layout – Prioritized placement and emphasis of items on a page should be evaluated to determine the optimal layout for your customer.
  • Creative – Creative can change the initial reaction that your customer has to a site.