Monthly Archives: April 2011

Content, Launch

Immediacy of Online Product Launches

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When planning an online product launch its is important to keep in mind that your pages are continuously being indexed. This means that as soon as you publish a page that is publicly accessible that isn’t even part of the navigation yet may start to show up in search engines. And one other consideration is a custom spider meant to track changes to sites and crawl for new pages that may lead to information being released ahead of time.

A few items to consider about online product launches:

  • Only launch unannounced product pages when the product launches
  • Consider the impact of products launching a different times in different countries

By MarketingTexan.com

Testing

Always Be Testing

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If you aren’t testing your site on a continual basis to determine the up to the minute optimal layout and experience your missing out.  Some main areas to focus on are:

  • Content – Content can be a great start.  Make sure that you are targeting your content to the needs of your customer.  Trying out different niche content can deliver a quick win and may provide better results than generic content.
  • Layout – Prioritized placement and emphasis of items on a page should be evaluated to determine the optimal layout for your customer.
  • Creative – Creative can change the initial reaction that your customer has to a site.