When planning an online product launch its is important to keep in mind that your pages are continuously being indexed. This means that as soon as you publish a page that is publicly accessible that isn’t even part of the navigation yet may start to show up in search engines. And one other consideration is a custom spider meant to track changes to sites and crawl for new pages that may lead to information being released ahead of time.
A few items to consider about online product launches:
- Only launch unannounced product pages when the product launches
- Consider the impact of products launching a different times in different countries