When planning an online product launch its is important to keep in mind that your pages are continuously being indexed. This means that as soon as you publish a page that is publicly accessible that isn’t even part of the navigation yet may start to show up in search engines. And one other consideration is a custom spider meant to track changes to sites and crawl for new pages that may lead to information being released ahead of time.
A few items to consider about online product launches:
- Only launch unannounced product pages when the product launches
- Consider the impact of products launching a different times in different countries
Sometimes it becomes necessary to gain a full understanding of the content that exists on your site. Being that a website can become a living being growing and evolving the content can change over time and a periodic content audit can assist.
I just completed the requirements for auditing after a rather long process of evaluating every type of content on the site as well as all possible subjects of that content. This can take some time. I ended up with the following list of areas to capture about the content.
- Page Type
- Product Type
- Content Type
- Subject Type
In the future a gap analysis can be performed to know what has changed and where to look to update the audit.