Immediacy of Online Product Launches

Posted on April 27, 2011 by marketingtexan

When planning an online product launch its is important to keep in mind that your pages are continuously being indexed. This means that as soon as you publish a page that is publicly accessible that isn’t even part of the navigation yet may start to show up in search engines. And one other consideration is a custom spider meant to track changes to sites and crawl for new pages that may lead to information being released ahead of time.

A few items to consider about online product launches:

  • Only launch unannounced product pages when the product launches
  • Consider the impact of products launching a different times in different countries

By MarketingTexan.com

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Always Be Testing

Posted on April 20, 2011 by marketingtexan

If you aren’t testing your site on a continual basis to determine the up to the minute optimal layout and experience your missing out.  Some main areas to focus on are:

  • Content – Content can be a great start.  Make sure that you are targeting your content to the needs of your customer.  Trying out different niche content can deliver a quick win and may provide better results than generic content.
  • Layout – Prioritized placement and emphasis of items on a page should be evaluated to determine the optimal layout for your customer.
  • Creative – Creative can change the initial reaction that your customer has to a site.
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3D User Interface

Posted on February 7, 2011 by marketingtexan

Awesome future state of user interface could come from a company like http://www.vizoo.com. Their use of 3D technology is straight out of the Jetsons.

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Ebackers

Posted on January 24, 2011 by marketingtexan

Cool new addition of to the options for professionals to connect online and share ideas and moved their businesses forward.

http://techcrunch.com/2011/01/17/ebackers/#

Alternatives include PartnerUp, Build It With Me, Entrepreneur.com and Kickstarter.

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Resurrecting A Mammoth

Posted on January 18, 2011 by marketingtexan

Sometime doing what others say can’t be done is the path you gotta take.

More

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Content Audits

Posted on January 17, 2011 by marketingtexan

Sometimes it becomes necessary to gain a full understanding of the content that exists on your site. Being that a website can become a living being growing and evolving the content can change over time and a periodic content audit can assist.

I just completed the requirements for auditing after a rather long process of evaluating every type of content on the site as well as all possible subjects of that content. This can take some time. I ended up with the following list of areas to capture about the content.

  • URL
  • Page Type
  • Product Type
  • Brand/Category
  • Model
  • Content Type
  • Subject Type
  • Content

In the future a gap analysis can be performed to know what has changed and where to look to update the audit.

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Yeah that about says it all

Posted on July 19, 2010 by marketingtexan

Well…  This is the second go at this blog as the first one was lost.

After losing several years worth of posts on my last blog I’m giving this another go.

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