What goes in to an app launch plan for a financial institution?

The awareness campaign for the new app involves the touch points below:

• In Branch – Flyer, Poster and Digital Signage
• Website – Merchandising throughout the site as well as on landing pages
• Email Marketing – Email targeting existing app users as well as promo banners in other emails
• Social Media – Mentions of the new app across social media
• Online Banking – Merchandised in banners across online banking
• Old App (Current App) – Banner in the old app