I’ve been thinking about when real estate will truly be taking social media to the next level. Century 21 announced that they are moving their rather large TV media spend to online. So where are the putting it? Where is everyone else putting it?
Judging by Hitwise the majority of the money is going to PPC and some banner networks. That is of course speaking on average among builders, brokers and real estate portals. But where is the spend toward enhancing the sites or creating new tools that let their customers truly do the marketing for them with word of mouth?
It has to be coming.
I’d look for one of the big builders, Zillow or Trulia to be doing something bigger.