- I need your help.
- What do you need from me?
- I noticed what you did.
- Thank you.
- What would you like to do here?
- This task is in your hands – I’m stepping back.
- That’s okay. We all make mistakes.
- How is your family?
Monthly Archives: May 2014
8 Critical Digital Marketing Skills
These 8 critical digital marketing skills
as mentioned in the article linked to below on the Financial Brand are a key to our transformation.
- Search Engine Marketing
- Online Advertising
- Social Media Advertising
- Marketing on Mobile Devices
- Search Engine Optimization
- Email Marketing
- Landing Pages
Banking App Launch Plan
What goes in to an app launch plan for a financial institution?
The awareness campaign for the new app involves the touch points below:
- In Branch – Flyer, Poster and Digital Signage
- Website – Merchandising throughout the site as well as on landing pages
- Email Marketing – Email targeting existing app users as well as promo banners in other emails
- Social Media – Mentions of the new app across social media
- Online Banking – Merchandised in banners across online banking
- Old App (Current App) – Banner in the old app