Content Audits

Sometimes it becomes necessary to gain a full understanding of the content that exists on your site. Being that a website can become a living being growing and evolving the content can change over time and a periodic content audit can assist.

I just completed the requirements for auditing after a rather long process of evaluating every type of content on the site as well as all possible subjects of that content. This can take some time. I ended up with the following list of areas to capture about the content.

  • URL
  • Page Type
  • Product Type
  • Brand/Category
  • Model
  • Content Type
  • Subject Type
  • Content

In the future a gap analysis can be performed to know what has changed and where to look to update the audit.